Payments Analytics Tool

Cohort Revenue Modeler

Model subscriber LTV, passive churn curves, and recapture rates across cohorts and billing configurations. Understand how billthrough optimization compounds into LTV — and where the real revenue recovery opportunity lives.

Cohort Configuration

Monthly New Subscribers50,000

New subscribers acquired per month

Monthly Price (USD)$12.00

Average monthly subscription price

Voluntary Churn Rate4.2%

Monthly voluntary cancellation rate

Passive Churn Rate3.1%

Monthly passive churn from billing failure

Billthrough Rate78.0%

Share of billing attempts that succeed

Dunning Recovery Rate22%

Share of passive churn recovered via dunning

Cohort Retention Curve — 24 Months

Active Subscribers by Cohort Month

Month 1 Retention

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After first renewal

Month 6 Retention

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Month 12 Retention

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Billthrough Impact on LTV

LTV at Different Billthrough Rates

The Compounding Effect

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Cohort Revenue Table — 12 Months

Passive Churn Recovery Analysis

Monthly Passive Churn Lost

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Subscribers lost to billing failure

Recovered via Dunning

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Saved by dunning / retry

Net Passive Loss

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Monthly recurring impact

Optimization Priority

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